Case Study – How Zoom’s 40-Minute Limit Boosted Conversions

Zoom's Free to Paid Conversion Account Growth Strategy

Ever wondered why Zoom’s free plan cuts group meetings at 40 minutes? 🤔
It’s not just a limit—it’s a smart PLG strategy that nudges users to upgrade without forcing them!

✅ Free users can meet, but longer calls get cut off.
✅ Teams relying on Zoom naturally hit a pain point.
✅ Upgrading feels like the next step, not a paywall.

💡 Great monetization isn’t about blocking access—it’s about creating value gaps users want to fill. Check out the slide deck for a deep dive! ⬇️

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